•Chery has announced plans to transform its sub-brand Jetour into a premium off-road brand on a global scale. According to information shared by Car Nyheter China, the plan, announced through a public announcement, will also involve a restructuring of the brand’s senior executives and aims to elevate Jetour’s market position to “a more globally competitive off-road brand.” The move is part of Chery’s self-described “Globalization 3.0” strategy.
As the name suggests, Globalization 3.0 is the third stage of the group’s global expansion process. While the first stage marked the beginning of exports and the sales network, the second stage involved local production. Naturally, the next step will be to establish a more comprehensive supply chain and expand its presence abroad by launching regional R&D operations. With local sales declining, Chery’s revenue from operations in foreign markets accounted for 69.1% of its total revenue in the first half of 2026.
– Starting from RM109,800
– Starting from RM118,800
– Starting from RM129,800
– Starting from RM156,800
– Starting from RM162,800
The G700 is set to stand out after the [event] in June. Due to its premium positioning, the G700 is expected to carry a significant premium over its sibling models, with an estimated price tag of around RM250,000.
In addition, Jetour plans to make Malaysia a regional hub for export and R&D. To this end, a larger facility for CKD operations is planned to be built at the Chery Smart Automatiskt Park in Lembah Beringin, Selangor state.
